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CREATE YOUR DREAM PILLOW AT THE NEW PILLOW BAR AT MCROSKEY MATTRESS IN PALO ALTO

Locally made luxury with a purpose

Palo Alto, Calif., January 10, 2011- McRoskey Mattress Company introduces The Pillow Bar in its Palo Alto showroom and is the first company on the West Coast to offer customers this unique experience of creating a custom-made pillow for the ultimate in pillow comfort.

What is The Pillow Bar? It is a freestanding kiosk that holds all the ingredients to make a uniquely perfect down pillow: 650-fill power Hungarian goose down and 100% cotton sateen protectors with elegant satin cording trim that are monogrammed and sachet scented.

"The Pillow Bar is such a fun and rewarding experience," says Jill Bibo, manager of McRoskey's Palo Alto showroom. "Customers walk away in minutes having created a custom-tailored pillow to meet their specific sleep needs."

Here's how it works. The Pillow Bar pillow-making experience begins with two 300-thread count, double stitched, 100% cotton sateen zippered protectors. The inner protector is hand filled with the cleanest, whitest Hungarian goose down to the ideal firmness. The outer protector is monogrammed with the name or words of the customer's choice, on the spot, while the pillow is being filled. To complete the perfection, a lavender or martini dreams sachet is slipped in between the two protectors.

Forget someone else's idea of soft, medium or firm. The Pillow Bar experience allows for creating the exactly right pillow for every type of sleeper. It is ideal for his and hers pillows, an elegant wedding or housewarming gift or the ultimate self indulgence. For Valentine's Day, a customized pillow monogrammed with a personal Valentine endearment is a truly unique remembrance for that special someone.

The Pillow Bar offers custom-made pillows in all traditional sizes, priced at $185 and up. Specialty sizes include:

Dr. Mary Side Sleeper Pillow:

The most popular of the Pillow Bar pillows. A unique boomerang-shaped pillow developed for the dedicated side sleeper by Dr. Mary Collings, noted Sports Chiropractor.

Jetsetter Mini:

The perfect travel companion. Cradles the head and supports the neck preventing stiffness.

Lucky Dog dog bed:

For man's best friend. A 23" round bed filled with 650-fill power Hungarian goose down, encased in handsome fabric.

To learn more about The Pillow Bar in Palo Alto, visit http://www.mcroskey.com/custom-pillows.shtml

About McRoskey Mattress Company
Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco, Palo Alto and Thomas Lavin in Los Angeles. In addition to mattress and box spring sets, McRoskey sells fine French blankets, luxurious down pillows and duvets, shipping worldwide.

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To download high-resolution images of The Pillow Bar: http://www.mcroskey.com/news_images.shtml